Marketing & Communications

Under data protection law, individuals have a right to be informed about how we use any data that we hold about them. We comply with this right by providing ‘privacy notices’ (sometimes called ‘fair processing notices) to individuals where we are processing their personal data.

What is personal data?

Under the UK General Data Protection Regulation (UK GDPR) personal data is defined as:

“any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

What kind of information about you do we use?

For the purposes mentioned in this Privacy Notice, we collect and process the following categories of personal data:

  • Your basic identification and contact details for communications

This may include for example your name and personal email address and any other information that you provide to us.

  • Information on how you use our website

We use cookies to collect data on how you use our websites and view our marketing emails. This may include for example information on your website use (Care Perspectives site only), how long you stayed on it, which items you clicked on and your IP address. Further information is detailed in the Website Privacy Policy.

 How do we use your personal information?

We send communications to subscribers who have requested to receive information from Care Perspectives. We may also use personal data to develop our websites and services and to measure the effectiveness of our marketing and use an e-marketing platform to deliver email marketing campaigns. We may also gather statistics around email open rates and clicks, to help us monitor and improve our communications. Personal data held by us electronically is stored on secure computer systems and we control who has access to them. We will confirm GDPR compliance with any email provider we use, prior to employing their services.

Who do we share your personal information with?

Your data is not shared with any third parties and is not transferred outside of the European Economic Area (EEA). 

On what basis can data be used?

The majority of Care Perspectives communications are ‘business to business’ (B2B) and as a result Care Perspectives are processing data on the legal basis of ‘legitimate interest’. The rules for emailing employees of Public Bodies and companies are governed by the Privacy and Electronic Communication Regulations (“PECR”). PECR allows us to send corporate marketing communications to employees of Public Bodies and companies.

Some of Care Perspectives communications are categorised as ‘business to consumer’ marketing communications (B2C). The personal data collected to fulfil this activity has been collected directly from the individual, at their request. Accordingly, Care Perspectives are processing data on the legal basis of legitimate interest. This is governed by the General Data Protection Regulation (GDPR).

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for.   

Your right to unsubscribe from our marketing databases

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for. You can change your email marketing preferences at any time, by clicking ‘unsubscribe’ or ‘manage preferences’ on any of our emails or by getting in touch with Care Perspectives via our website or the contact details given at the bottom of this notice.

If you unsubscribe from our emails we will remove your information from our mailing list within 2 working days to ensure that you no longer receive emails from us.

You may also choose to stop receiving marketing communications from Care Perspectives at any time by sending notice of your decision to Care Perspectives using the contact details specified below.

Your rights

How to access personal information we hold about you

Individuals have a right to make a ‘subject access request’ to gain access to personal information that the service holds about them. Further information on how to do this and what information we will provide is contained in the Data Protection Policy and the Subject Access Request Form & Guidance, although you may make a request in any format, either written or verbally.

You may also have the right for your personal information to be transmitted electronically to another organisation in certain circumstances.

Your other rights regarding your data

Subject to certain exceptions you have the right to:

  • Object to the use of your personal data if it would cause, or is causing, damage or distress
  • Prevent your data being used to send direct marketing
  • Object to the use of your personal data for decisions being taken by automated means (by a computer or machine, rather than by a person)
  • In certain circumstances, have inaccurate personal data corrected, deleted or destroyed, or restrict processing
  • Restrict the processing of your personal information for certain purposes
  • Claim compensation for damages caused by a breach of our legal and compliance obligations in respect of your data
  • Right to be forgotten, where your information is removed from our marketing database and other systems

To exercise any of these rights, please contact the Manager or our Data Protection Officer.

Questions & Concerns 

If you have any questions, concerns or would like more information about anything mentioned in this privacy notice, please contact the DPO at or on 0121 289 5449.


 We take any complaints about our collection and use of data very seriously.

If you think that our collection or use of personal information is unfair, misleading or inappropriate, or have any other concern about our data processing, please raise this with us in the first instance.

To make a complaint, please contact the Manager or the Data Protection Officer. Alternatively, you can make a complaint to the Information Commissioner’s Office: